Online Fitness Coaching for Busy Professionals | True Standard
Online Coaching Built on Standards, Not Extremes

THE #1 FAT LOSS &
PERFORMANCE SYSTEM
FOR BUSY PEOPLE

True Standard Fitness Co. helps busy men and women burn fat, build muscle, and get their energy back without extreme diets or living in the gym. Everything is built on the T.E.F. Method™ (Thermogenic Efficiency Formula) — a system designed to work with your metabolism, not against it.

Clear steps. Efficient training. Real food. Real coaching. Built around your schedule, not someone else's.

Founded by Tyler & Leslie Imhoff
Not Sure Where to Start?

THIS WAS BUILT FOR YOU IF...

You're busy and tired of choosing between your career and your health
You've tried the programs, the apps, the challenges. None of them stuck. Because none of them were built around your actual life
You're ready to burn fat, boost energy, and lead by example — without 2-hour gym sessions or giving up the food you actually enjoy
You want a proven system that gets results for people like you — not another trend that disappears in 3 weeks
🏋️
Free Quizzes
Custom workout + nutrition plans built around your body and goals
📚
T.E.F. Playbook
The complete system breakdown — free instant download
🎯
Try the App
50+ programs, community access — 30 days free

WHAT HAPPENS WHEN THE SYSTEM WORKS

★★★★★

"I want to express my gratitude to Leslie and Tyler. I am a healthcare worker who works overnights, so my schedule is all over the place. They made a plan to align with my busy work and school schedule. They have helped me establish and continue to guide me in a healthy relationship with food."

Karen Garcia
Coaching Client
★★★★★

"I train in person with Leslie and she has saved me! I was on a bit of a destructive path going back to old habits. She randomly came up to me doing my excessive cardio and asked if I wanted a free training experience. I've been with her ever since and I'm literally the healthiest I think I've been in a long time. I'm 52 and I finally feel good about myself!"

Danielle Dominico
Coaching Client
★★★★★

"I am a physician and I fully trust Tyler with any nutrition guidance. I was hesitant to jump back into weight-lifting due to previous neck injury and surgery; we designed a workout plan that works for me and delivered amazing results."

Nicholas Mills
Coaching Client
★★★★★

"I've been working with Tyler for about a month and I can't recommend him enough. He's incredibly knowledgeable, easy to talk to, and always takes the time to explain things in a way that makes sense. He leads by example by living the lifestyle he encourages."

Angela D'Avella
Coaching Client

WHY THE T.E.F. METHOD WORKS

Most people only focus on one way their body burns calories. They grind harder in the gym or slash their food, then wonder why they're stuck. Your body runs on four separate calorie-burning systems every single day. When you optimize all four, everything changes.

60–70%
BMR
Basal Metabolic Rate. Calories your body burns just to keep you alive. Build lean muscle, raise your BMR, burn more at rest — permanently.
15–20%
NEAT
Non-Exercise Activity. Walking, stairs, standing — adds up to hundreds of extra calories daily. Most busy people leave this on the table.
~10%
TEF
Thermic Effect of Food. Digestion burns calories. Protein requires the most energy to process — the foundation of our nutrition approach.
5–10%
EAT
Exercise Activity. The one everyone obsesses over — but it's actually the smallest piece. Training matters, but it's not the whole picture.

When all four systems are working together, you stop spinning your wheels. That's what the T.E.F. Method™ is built around — giving busy people a system that burns fat, builds muscle, and restores energy. No extremes. No guesswork.

THE 4 COMPONENTS OF THE T.E.F. METHOD

This isn't a meal plan or a workout template. It's a complete operating system for your body — built around the way busy people actually live.

01

Metabolic Blueprint

Your nutrition strategy is built around you — your metabolism, your lifestyle, your history. Not a template. Not a restriction list. A system that teaches you how to eat so you never need another diet again.

Performance FuelReal Food, Not RestrictionEnergy Without DeprivationSustainable For Life
02

Efficient Training

Strength training builds lean muscle. More muscle means a higher BMR — your body burns more calories 24/7, even at rest. Our programming delivers maximum results in minimum time. No junk volume. No 2-hour sessions.

3–4 Days Per Week30–45 MinutesProgressive OverloadBurn Fat & Build Muscle
03

Daily Habit System

Programs don't fail because they're bad. They fail because nothing sticks. Our habit system installs small, powerful daily actions that compound into real lifestyle change — covering stress, sleep, energy, and mindset alongside training and nutrition.

Personalized HabitsSleep & Stress OptimizationStep-by-Step IntegrationLifestyle Overhaul, Simplified
04

Accountability & Support

You'll never wonder what to do next. Every coaching tier includes structured check-ins, daily habit tracking, and real-time adjustments when life throws you off. Higher-tier clients get direct messaging access and 1-on-1 calls. Everyone gets access to our community.

Structured Check-InsDaily Habit TrackingCommunityReal-Time Pivots

Ready to Start?

Take the Free Quiz. Get Your Custom Plan.

Two quizzes. Five minutes. A workout program and nutrition blueprint built around your body, your goals, and your schedule.

50+ PROGRAMS. ONE APP. 30 DAYS FREE.

50+ Workout Programs
20+ Nutrition Programs
Community Access
Journal & Tracking
Try the App Free for 30 Days
No commitment required. No credit card needed.

STRAIGHT ANSWERS

I'm slammed with work — will this actually fit my schedule?+

Yes. This was built for people who don't have time to waste. Most clients train 3-4 times per week for 30-45 minutes. Meals are simple and fast. With 1-on-1 coaching, the entire system is custom-built around your schedule.

What if I can't get to a gym?+

No problem. For under $100 in basic equipment, you can get real results at home. We program for whatever you have available. The app also includes home workout options.

Do I need to meal prep or track macros?+

No strict tracking required. Some light tracking might come in at certain phases, but it's never permanent. We keep nutrition as simple as possible while still driving results.

How fast will I see results?+

Most clients feel noticeably better within 7-10 days — more energy, better sleep, sharper focus. Visible body composition changes typically show up within 3-4 weeks when you follow the plan.

Are results guaranteed?+

Yes — if you do your part. With our coaching programs, we offer a results guarantee based on effort and consistency. Complete your check-ins and follow the program, and if you still don't see measurable progress, we'll work with you for free until you do.

What if I travel constantly or work insane hours?+

That's exactly who this was designed for. We build around your actual schedule and keep things consistent even when life is chaotic. Travel, late nights, packed weeks — the system adapts.

Is this just another diet plan?+

No. This is a full performance system — training, nutrition, habits, recovery, and coaching — not a restriction list or a 30-day challenge. It's built to become part of how you live.

Who do you typically work with?+

Business owners, entrepreneurs, sales professionals, parents, and high performers who want to drop body fat, rebuild confidence, and stop putting their health last.

What do you actually offer?+

A free community, low-cost DIY programs, our True Standard App with 50+ programs, Group Coaching, 1-on-1 Metabolic Coaching for nutrition and lifestyle, and VIP Coaching with fully custom programming and the highest level of support. There's an entry point for every level.

What's the difference between Metabolic Coaching and VIP?+

Both are 1-on-1 coaching. Metabolic Coaching gives you our best pre-built programs with full coaching, accountability, daily habits, and 24/7 messaging. VIP adds fully custom workout and nutrition programming built specifically for you, faster response times, and the highest tier of support we offer.

How do I get started?+

Two paths. Try the app free for 30 days and explore on your own. Or apply for coaching — fill out the application, book your call, and we'll build your plan. You can also call or text directly at +1 (772) 212-0341.

What does it cost?+

Investments range from just over $1/day for the app up to $25/day for full VIP coaching. There's something for every budget and every stage.

WHAT OUR CLIENTS SAY

★★★★★

"I want to express my gratitude to Leslie and Tyler. I am a healthcare worker who works overnights, so my schedule is all over the place. They made a plan to align with my busy work and school schedule. Their guidance didn't just help my relationship with food, but also helped me recover my energy. I was very skeptical about eating more since my mindset was 'less is better,' but I couldn't have been more wrong. They work with your strengths and weaknesses."

Karen Garcia
★★★★★

"I've been training with Tyler for a bit now and it's been solid. He's on point, super attentive, and clearly knows his stuff. The workouts are well-structured and always push me just enough. The app is also great — easy to use and keeps getting better."

Drew Moore
★★★★★

"I've been working with Tyler for about a month and I can't recommend him enough. He's incredibly knowledgeable, easy to talk to, and always takes the time to explain things. I get genuine support on everything from form and progress, nutrition and supplements, and my mental health as it relates to performance. He leads by example."

Angela D'Avella
★★★★★

"Leslie is a great trainer! Very knowledgeable, does a great job at keeping you both positively motivated and accountable. She is well organized and keeps you on track!"

Bonnie Edwards
★★★★★

"Leslie has set the bar high as far as trainers go. She has a great sense of humor. She can be tough when she needs to be. Just skip all the rest and go to the best to start with. She is dedicated and has compassion. It's easy to call her friend."

Jessica Oliver
★★★★★

"Leslie is detail oriented. Very meticulous when creating a plan of action for you. Always checks in to make sure the plan is working. Would recommend her wholeheartedly!"

Susanna Deutsch
★★★★★

"I train in person with Leslie and she has saved me! I was on a destructive path going back to old eating disorder habits. She randomly came up to me doing my excessive cardio and asked if I wanted a free training experience. I've been with her ever since and I'm literally the healthiest I've been in a long time. I'm 52 and I finally feel good about myself!"

Danielle Dominico
★★★★★

"I love working with Leslie! She goes above and beyond with the support she offers. I've made more progress with her than any other trainer I've worked with. From personalized programs to nutritional support to daily affirmations — she will make sure you reach your goals!"

Cheryl Postorino

35+ five-star reviews. Every single client rated us 5 out of 5.

★★★★★

"Tyler is extremely knowledgeable. Always holds me accountable and makes sure I'm doing good in other things other than the gym. Couldn't recommend him enough."

Anthony Prater
★★★★★

"Tyler's coaching has been life changing! I can't say enough about the results I've gotten from my training and eating program. I highly recommend Tyler and True Standard Fitness Co.!"

Josh Ahmann
★★★★★

"I hadn't stepped foot in a gym in a very long time. My confidence was non-existent. Tyler approaches his training in a way that welcomes questions and doesn't make you feel stupid when you don't know what you're doing. My confidence is already up."

Catherine LeMay
★★★★★

"Tyler is an excellent coach and provides the accountability that I need. I've seen great progress and highly recommend him for anyone looking for someone with massive knowledge in fitness and nutrition."

Courtney Richmond
★★★★★

"Tyler is an amazing coach. Always willing to answer questions, very responsive and goes above and beyond to make sure clients have what they need to succeed. A genuinely great person."

Denae Kraus
★★★★★

"As a busy mom dealing with injuries, I needed a program to accommodate all of that. He took the time to discuss stretches and movements that would help — most trainers just won't do that."

Mindy Schubert
★★★★★

"I did Tyler's 12 week nutrition class and I couldn't recommend it enough! I was a beginner who barely understood how to read a nutrition label — now I understand what I'm eating! I have a healthier relationship with food and my body."

Kayla Rada
★★★★★

"I am 48yrs old and definitely learning a lot in this nutrition journey. I wouldn't feel confident without his guidance throughout this process."

Shonda Barto
★★★★★

"Tyler is super knowledgeable and very helpful for beginners like me. A perfect balance of motivation and knowledge to help keep you safe from injury."

Lynda O'Donnell
★★★★★

"In the first 3 weeks I've had a substantial improvement with lower back pain and I'm still getting a solid pump every lift. Feeling stronger, tighter, and much more stable."

Andrew Schubert
★★★★★

"Tyler has been great! He doesn't just give you numbers and leave you hanging. His recommendations are individualized and super practical! I'm losing inches off my waist while gradually increasing calories and getting stronger."

Carly Kjornes
★★★★★

"Even though I've been slipping up, I'm still getting results and losing weight. The eating plans are so sustainable — you just gotta stay committed!"

Nate Nelson
★★★★★

"Tyler answers all questions and if he doesn't have an answer he's honest and will research it. He knows what he's doing and has helped me figure out my nutrition needs to optimize my training."

Weakens
★★★★★

"Tyler is so patient and knowledgeable. He does a very good job of explaining things to make it easy to understand. Having a good coach behind you makes it easy and sustainable."

Cheyenne Welsh
★★★★★

"Tyler is GENUINE! He designed a program taking into consideration what I asked. He's made himself readily available to answer any question. It's evident he cares about your journey."

Katherine Bodman
★★★★★

"Tyler is very detail oriented and makes a program to fit your goals. I highly recommend reaching out if you want to change up your routine or get started!"

Brittany Hogan
★★★★★

"Leslie has been coaching me for years now. She has taught me how to live a healthy and active lifestyle while still enjoying the little things. My relationship with food and the gym has drastically changed."

Leslie Wiggins
★★★★★

"I am a physician and I fully trust Tyler with any nutrition guidance. I was hesitant to jump back into weight-lifting due to previous neck injury and surgery; we designed a workout plan that works for me and delivered amazing results."

Nicholas Mills
★★★★★

"With a customized workout routine and a few one-on-one sessions to help with form, Tyler has helped put me on the right track for my fitness."

Kyle Mollet
★★★★★

"After stumbling blindly into the gym, I found the best trainer. Tyler meticulously designed a program that met me at my starting point. He is extremely knowledgeable and his enthusiastic guidance has really inspired me to keep showing up."

Sally Beck
★★★★★

"I've been working with Tyler for a few weeks and he has given me a great program along with awesome instruction. Very knowledgeable."

Mike Turbyfill
★★★★★

"Highly recommend! Tyler will give you all the tools necessary to accomplish your goals as long as you follow through. From nutrition to fitness he's got it all covered."

Tyler Murr
★★★★★

"Tyler is the best! Very easy to talk to. He writes up a super easy to understand workout plan and is always right there to help anytime I have questions."

Joe Reddy

THE LAST PROGRAM YOU'LL EVER NEED

Two paths. One goal. Start with the free app trial and explore the system. Or apply for coaching and get a plan built around your life. Either way — this is where it changes.

Find Your Path
No commitment on the trial. Results guaranteed with coaching.
Questions? Call or text +1 (772) 212-0341