By accessing and using our website (truestandardfitness.com), mobile application, community platforms, and any related services (collectively, the “Services”), you agree to be bound by these Terms and Conditions. If you do not agree, do not use our Services.

1. Agreement to Terms

By creating an account, purchasing a product, subscribing to a service, filling out a form, downloading content, or otherwise accessing our Services, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. These terms constitute a legally binding agreement between you and T&L Companies LLC, doing business as True Standard Fitness Co.

2. Eligibility & Age Requirements

Our coaching services (T.E.F. Activation, Performance System / Group Coaching, VIP Coaching, VIP Elite Coaching, and Coach AI Pro) are intended for individuals who are at least 18 years of age. By purchasing a coaching service, you represent and warrant that you are at least 18 years old.

Individuals under the age of 18 may access our app, digital products, and lower-ticket offerings only with the express consent and supervision of a parent or legal guardian. The parent or legal guardian assumes full responsibility for the minor’s use of our Services and agrees to these Terms on the minor’s behalf.

We do not knowingly collect personal information from children under the age of 13. If we become aware that we have collected information from a child under 13 without parental consent, we will delete that information promptly.

3. Services Description

True Standard Fitness Co. provides online fitness coaching, digital fitness and nutrition programs, an AI-powered coaching platform, a mobile training application, community access, and related educational content. Our offerings include but are not limited to:

Coaching Programs (Tiered Offer Ladder)

• T.E.F. Activation — Tier 1 ($97 one-time, 4-week guided program)
• Performance System / Group Coaching — Tier 2 (12-week commitment; weekly, monthly, or pay-in-full billing options)
• VIP Coaching — Tier 3 (1-on-1 coaching, 12-week minimum commitment, application required)
• VIP Elite Coaching — Tier 4 (premium 1-on-1 coaching, 12-week minimum commitment, application required)

Digital Products & Platforms

• Coach AI Pro via tsfcoach.ai ($19.99/mo AI-powered coaching subscription)
• True Standard App (monthly subscription at $37/mo or lifetime access at $379, with a free 30-day trial option)
• Free lead magnets and digital tools: recipe book, supplement guide, T.E.F. Playbook, AI coach opt-in, community access

Additional Digital Goods

• eBooks, recipe books, workout guides, playbooks, and other downloadable content

Service descriptions, pricing, features, and availability are subject to change at any time without prior notice.

4. Payments, Billing & Subscriptions

We offer one-time and recurring subscription payment options. By purchasing a subscription, you authorize T&L Companies LLC to charge the payment method on file on a recurring basis at the interval specified at the time of purchase.

Commitment & Billing Structure

• All coaching programs (Performance System / Group Coaching, VIP Coaching, and VIP Elite Coaching) require a 12-week minimum commitment.
• Weekly and monthly payment plans auto-renew at the end of each billing cycle and will continue to be billed automatically until you cancel in accordance with the Cancellation Policy below.
• 12-week pay-in-full and annual pay-in-full plans do NOT auto-renew. Access ends at the conclusion of the paid term unless you elect to re-enroll.
• Coach AI Pro ($19.99/mo) is a monthly subscription that auto-renews until cancelled.
• True Standard App monthly subscriptions ($37/mo) auto-renew until cancelled. Lifetime access ($379) is a one-time purchase and does not renew.
• You are responsible for maintaining accurate and up-to-date payment information.
• Failed payments may result in suspension of access to Services.

5. Cancellation Policy

If a cancellation request is received fewer than 10 days before the next billing date, the cancellation will take effect at the end of the following billing cycle. You will retain access to Services through the end of your paid period.

Cancellation does not release you from your 12-week minimum commitment on applicable coaching programs. If you cancel before completing your minimum commitment, you remain responsible for the balance of the commitment term.

Program Freezes

You may request a program freeze for up to 6 months with a minimum of 10 days’ written notice before your next billing date. During a freeze, billing is paused and access to coaching services is suspended. Your program will automatically reactivate at the end of the freeze period, and billing will resume at your current rate. To request a freeze, email [email protected] or text (772) 212-0341.

6. Refund Policy

This applies to all products and services offered by True Standard Fitness Co., including coaching subscriptions (Performance System / Group, VIP, VIP Elite), T.E.F. Activation, Coach AI Pro, app subscriptions, and all digital goods (eBooks, recipe books, guides, playbooks).

Free trial periods (such as the 30-day app trial) may be cancelled at any time before the trial ends at no cost. If not cancelled before the trial expires, the subscription will automatically convert to a paid subscription at the rate disclosed at signup.

7. Termination of Access

True Standard Fitness Co. reserves the right, at its sole discretion, to suspend or terminate your access to any or all Services, without prior notice or liability, for any reason, including but not limited to:

• Violation of these Terms and Conditions
• Disruptive, abusive, or inappropriate behavior in the community or toward staff
• Harassment of other members, coaches, or employees
• Sharing, redistributing, or reselling content or access credentials
• Fraudulent activity or misrepresentation
• Non-payment or repeated payment failures

In the event of termination for cause, no refund, pro-rated or otherwise, will be issued.

8. Assumption of Risk & Fitness Disclaimer

By using our Services, you acknowledge and agree that:

• Participation in any exercise or nutrition program involves inherent risks, including but not limited to physical injury, disability, or death.
• You voluntarily assume all risks associated with participating in any fitness, nutrition, or wellness program provided by True Standard Fitness Co.
• You are in good physical health and have no medical condition that would prevent you from safely participating, or you have obtained clearance from a licensed physician.
• The information provided through our Services is for educational and informational purposes only and is not intended as medical advice, diagnosis, or treatment.
• Results are not guaranteed. Individual results vary based on effort, consistency, genetics, adherence, and other factors beyond our control.
• Our coaches are certified fitness professionals but are not licensed physicians, registered dietitians, or medical practitioners unless otherwise stated.

9. Results Guarantee Disclaimer

From time to time, True Standard Fitness Co. may offer a “results guarantee” on certain coaching programs. Any such guarantee is contingent on the client’s full compliance with the program, including completing all check-ins, following the prescribed training and nutrition plan, and maintaining communication with their coach.

The results guarantee does not constitute a refund guarantee. The remedy will be continued coaching at no additional cost for a specified period — not a monetary refund. Specific guarantee terms will be disclosed at the time of enrollment.

10. SMS / Text Messaging Consent

By providing your phone number through any of our forms, quizzes, applications, or checkout pages, you expressly consent to receive text messages (SMS and MMS) from True Standard Fitness Co. at the phone number you provided. Messages may include:

• Appointment reminders and scheduling confirmations
• Program updates, check-in reminders, and coaching communications
• Marketing and promotional messages, including offers, new programs, and content
• Transactional messages related to your account or purchases

Message frequency varies. Message and data rates may apply depending on your carrier and plan.

You may opt out at any time by replying STOP to any message. Reply HELP for assistance. Your consent to receive text messages is not a condition of any purchase.

We use LeadConnector (GoHighLevel) to send text messages on our behalf. Your phone number will not be shared with third parties for their independent marketing purposes.

11. Digital Goods

All sales of digital goods — including but not limited to eBooks, recipe books, workout guides, the T.E.F. Playbook, supplement guides, and any other downloadable content — are final and non-refundable. By purchasing digital goods, you acknowledge that delivery is immediate and that you waive any right to a refund.

12. Intellectual Property

All content provided through our Services — including text, graphics, logos, images, videos, audio, software, workout programs, nutrition plans, the T.E.F. Method™ framework, and all other materials — is the exclusive property of T&L Companies LLC and is protected by copyright, trademark, and intellectual property laws.

You may not reproduce, distribute, modify, sell, license, or create derivative works from any content without prior written consent. This includes sharing programs or PDFs with non-paying individuals, screen-recording content, using our brand assets, or reselling any of our content. Violation may result in immediate termination of access and legal action.

13. User-Generated Content & Community Guidelines

By posting content in our community platforms (group chats, community feeds, coaching calls, direct messages), you grant True Standard Fitness Co. a non-exclusive, royalty-free, perpetual, irrevocable right to use, reproduce, modify, publish, and distribute your content in any media, including for marketing and promotional purposes.

This includes testimonials, reviews, and progress photos you voluntarily share. To opt out of marketing use, notify us in writing at [email protected].

You agree not to post content that is illegal, abusive, threatening, defamatory, obscene, or otherwise objectionable. We reserve the right to remove any content and terminate access without notice.

14. Third-Party Services & Platforms

Our Services may utilize or integrate with third-party platforms including PT Hub, GoHighLevel/LeadConnector, Stripe, Meta/Facebook, tsfcoach.ai, and MyFitnessPal. Each operates under its own terms and privacy policy. True Standard Fitness Co. is not responsible for the practices, policies, or content of any third-party services.

15. Disclaimer of Warranties

Our Services are provided on an “as is” and “as available” basis without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

16. Limitation of Liability

To the fullest extent permitted by law, T&L Companies LLC, its owners, officers, employees, coaches, affiliates, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including personal injury, loss of profits, or loss of data.

In no event shall our total liability exceed the amount you have paid to True Standard Fitness Co. in the twelve (12) months preceding the claim.

17. Indemnification

You agree to indemnify, defend, and hold harmless T&L Companies LLC, its owners, officers, employees, coaches, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of your use of our Services, your violation of these Terms, or your violation of any rights of a third party.

18. Governing Law & Dispute Resolution

These Terms are governed by the laws of the State of Florida, United States. Any disputes shall be subject to the exclusive jurisdiction of the state and federal courts located in St. Lucie County, Florida.

Before filing any legal claim, you agree to attempt to resolve the dispute informally by contacting us at [email protected]. If not resolved within 30 days, either party may proceed with formal legal action.

19. Force Majeure

True Standard Fitness Co. shall not be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from circumstances beyond our reasonable control, including but not limited to natural disasters, pandemics, epidemics, acts of government, war, terrorism, riots, labor disputes, internet or telecommunications failures, power outages, third-party platform outages (including but not limited to PT Hub, GoHighLevel, Stripe, or hosting providers), cyberattacks, or any other force majeure event.

In the event of such circumstances, our obligations will be suspended for the duration of the event, and we will make reasonable efforts to resume services as soon as practicable. No refund or credit will be issued for service interruptions caused by force majeure events.

20. Waiver of Class Action

You agree that any dispute arising out of or relating to these Terms or our Services shall be resolved on an individual basis only. You waive any right to participate in a class action lawsuit, class-wide arbitration, or any other representative proceeding against T&L Companies LLC, its owners, officers, employees, coaches, or affiliates.

This waiver applies to all claims, whether based in contract, tort, statute, fraud, misrepresentation, or any other legal theory. If this waiver is found to be unenforceable, then the entirety of this dispute resolution section shall be null and void, and the dispute shall proceed in court under Section 18 (Governing Law & Dispute Resolution).

21. No Professional Relationship

Your use of our Services does not create a doctor-patient, therapist-client, dietitian-client, employer-employee, or any other professional relationship between you and True Standard Fitness Co., its owners, or its coaches. Our coaches provide fitness coaching and general wellness guidance — not medical advice, mental health treatment, licensed dietary counseling, or any other regulated professional service.

Nothing in our Services should be construed as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition.

22. Changes to These Terms

We reserve the right to update or modify these Terms at any time. Changes will be effective upon posting to our website. Your continued use of our Services after any changes constitutes your acceptance of the updated Terms. We encourage you to review these Terms periodically.

23. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall remain in full force and effect.

24. Entire Agreement

These Terms, together with our Privacy Policy and any additional agreements entered into at the time of purchase or enrollment, constitute the entire agreement between you and T&L Companies LLC regarding your use of our Services and supersede all prior agreements and understandings.

25. Contact Information